Global Music Tribune


Insights on the music industry by a group of international students

August 2017
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Insights on the music industry by a group of international students



Posted by phurel1 on

Apple music has over 20 million subscribers, 17 month after its launch!

Apple announced on December 7 that it passed the milestones of 20 million paying subscribers 17 months after launching. This number reinforces Apple music’s position as the second most important player in the music streaming market. What does that mean for Spotify? The music streaming market? The overall music industry? On September, Daniel El, the CEO of Spotify announced that it has achieved 40 [...]

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Posted by phurel1 on

Subscriptions have never been so important for the music industry and yet…

It is well known now that in 2015 revenues in the US market from music streaming services overcame digital downloads for the first time. The study headlining this fact is from The Recording Industry Association of America which is the trade organization that supports and promotes the creative and financial vitality of the major music companies. This increasing importance from music streaming services [...]

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Posted by phurel1 on

Music streaming platforms war on price!

A few weeks ago I was writing about the possible repercussions that could be caused by Amazon Unlimited music entry in the streaming market. It seems that some of them are already perceivable as other players in this market adapted their strategy. Just like it was expected it looks like streaming services are going through a battle on prices. This is bringing the average cost of subscriptions to levels [...]

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Posted by phurel1 on

Spotify acquiers Preact

Spotify just acquired the fast growing Start up Preact. This acquisition aims at acquiring new customers to then never loose them. Preact claims to predict customer health to reduce churn. The company analyses the behavior of the public through social medias to attract and retain new subscribers, identify which customer are likely to change, renew of update their subscription by analysing product user [...]

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Posted by phurel1 on

Amazon’s move in the music streaming market

Amazon has never been a first mover in the music industry. After being a platform similar to iTunes where you can purchase music and a limited streaming platform it just entered the real music streaming game, in the U.S. It is the latest comer in this race for the largest possible market share and it can not be underestimated. What strategies has the company adopted in order to earn a place in this [...]

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Posted by phurel1 on

Streaming services and Teleco bundle deals

One of the only european streaming market dominated by Deezer is the French one. This trend is likely continue as the music streaming service signed recently with the Telecom french company Orange a new contract extending their partnership. Since 2010 Orange offers to its customer a bundle that includes a premium account on the French streaming platform. Back in 2012, the relationship actually delivered [...]

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Posted by phurel1 on

Streaming services and exclusivity

Recently, Frank Ocean’s latest album Blonde proved again that exclusives are playing an important role in new strategies that streaming services are adopting. Apple and Tidal are going through an exclusivity battle and come to an agreement with mostly Hip-Hop/R&B artists to attract fans to their platform. Are these exclusives really helping Apple Music or Tidal in gaining more users? Are artists [...]

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