Global Music Tribune


Insights on the music industry by a group of international students

October 2017
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Insights on the music industry by a group of international students



Posted by ewuermeling on

A little Vitual Reality Recap

A little Vitual Reality Recap   “Hard sales of music go down, streaming platforms continue to shake the music market – the music industry is in a huge crises.” This was one of the major impressions I got of the very early weeks of the Master in Global Entertainment and Music Business here at Berklee in Valencia. However it turned out not to be completely true: Yes, times are changing but [...]

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Posted by ewuermeling on

Universal launches VRTGO – Redefining a major label´s role in todays music business?

Redefining a major label´s role in todays music business – Universal launches VRTGO  “…VR is undoubtedly going to change the way we consume media” Remember, that is what Peter Malla said in his article. And guess what, it is happening at an enormous pace: Universal just launched its application “ VRTGO” for iOs and Android. It will be Universal´s main platform for all it VR content [...]

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Posted by ewuermeling on

Peter Malla – the guy who knows some more about virtual reality

Peter Malla – journalist, writer and somebody who apparently knows some more about virtual reality   Remember, last time, we reviewed the panel discussion on virtual reality and looked at what the panelist had to say about VR in the music business. But we left one person completely out of the discussion. Do you know who?! Exactly, the moderator: turns out, this guy seems to know more about [...]

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Posted by ewuermeling on

The FMF panel – an industry perspective on “vrtfy and chill”

  Is “vritfy and chill” closer than we expect and did somebody crack the code for digital live performance? Bjorn Lindberg, Marcus Behrendt, Jay Short and Jose Luis de Vicente were just up on a panel at the FMF Conference discussing these topics and the future of virtual reality in the Music Industry. The major question they were bringing up, was actually the question everyone keeps asking when [...]

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Posted by ewuermeling on

“Hey there, wanna netflix and chill?!”– “Naaa, how about vrtify and chill tho ?!”

“Hey there, wanna netflix and chill?!”– “Naaa, how about vrtify and chill tho ?!”   You know what I mean. No?! Well than you are about to find out it a second. Anyhow, first things first. While it´s almost common sense that the music industry is in its biggest crisis, at the same time creative entrepreneurs bring up innovative ideas for the music industry throughout all its areas – [...]

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